The Power of Habit by Charles Duhigg

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Hooked by Nir Eyal


“Hooked” by Nir Eyal is your gateway to understanding the psychology of habit-forming products, offering practical insights and a four-step Hook Model for creating engaging user experiences. Whether you’re an entrepreneur, designer, or marketer, this book is your guide to crafting products that keep customers coming back for more, with real-world examples and expert advice.

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Nir Eyal’s “Hooked” reveals the secrets of creating habit-forming items. This stimulating and fascinating book delves into the psychology of user engagement and how to design goods and experiences that keep customers coming back for more.

Nir Eyal delves into the four-step Hook Model in “Hooked,” walking you through the process of triggering, action, variable rewards, and investment to build habit-forming experiences. This book provides vital insights on how to create products that captivate customers and promote long-term success, whether you’re an entrepreneur, product designer, or marketing.

Discover how some of the world’s most successful firms create addicting products and services. “Hooked” equips you with real-world examples and practical recommendations to understand human behavior and build products that people can’t get enough of.

If you want to take your product or business to the next level and build long-term consumer loyalty, “Hooked” is a must-read. Order your book today and start learning the art of user engagement and product design. This book is your key to making items that have a long shelf life.


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